Meet the Founder

Stephanie La Raja is the founder of GreenWheel, where she focuses on driving growth and efficiencies for mission driven companies. Her work has been featured on CNN and she brought client campaigns to life at major global platforms like the World Economic Forum, Climate Week, SXSW, Olympic Trials, Sundance and more.

Previously, Stephanie served as Head of Marketing for Citi Bike at Lyft, where she achieved remarkable success by transforming Citi Bike into a beloved, iconic brand with millions of riders. Early in her career, she spearheaded the marketing launch of the Nissan Leaf, the first mass‑produced electric vehicle, through a long-standing partnership with Runner’s World and Bicycling Magazines. 

Stephanie finds her inspiration outdoors—unplugging on a run, biking, or exploring nature with her family.

Stephanie finds her inspiration outdoors—unplugging on a run, biking, or exploring nature with her family.